Many of us know what SEO stands for and what it is. To recap, it is search engine optimization and it refers to how search engines rank your material found on websites. Since there aren’t many people who go to a second, third or fourth results page, everyone wants their website to rank at least on the first page, if not in the top five of all searches. How is this achieved? While SEO itself has different forms, we are interested here in looking at the organic variety, that is, methods used to obtain a high ranking in unpaid, algorithm driven results on any given search engine.
Organic SEO is a way of boosting keywords, using high quality content and doing things like back-linking. It is called organic since it can grow and develop your site, if done correctly, much like any organism can grow and develop, but it has to be done properly.
There is of course many backhanded methods used to boost a site ranking. This isn’t a great thing to do as it uses keyword stuffing and link forming along with other things that may ultimately get your site shut down by the big search engines. No one wants that. But, using some form of this none to user friendly methodology may just make your site relevant for a while, that is, until the users realize it has bad content and isn’t really what they were looking for after all and what happens then? Traffic dwindles, people go elsewhere for information and your site loses rankings in the long run.
So what do you do to combat this? Organic SEO can easily be achieved by optimizing your website pages to be relevant, by spreading links pointing to content and by incorporating metatags throughout your site. All of the best methods rely on relevancy of content. You don’t need to stuff your articles with keywords to get clicks, you just have to have the right keywords to get your audience to your site.
By using organic SEO you not only generate more clicks, but the results last longer, you get a trust going with your users and it is cost effective to run. Keywords may be something that is important, but changing them up just a little to get maximum return in the way of clicks and visits is far better than stuffing uninteresting articles with them in the first place.
Search Engine Optimization (SEO) basically helps your brand to appear higher on search engines and it improves your online presence. If you are an entrepreneur and are looking forward to hire the services of an affordable SEO agency, you’re on the right track. This is because SEO is very important for the online growth and success of your business. You may get confused by the sheer number of agencies offering a wide range of SEO services, but you need to be vigilant in choosing the right agency for your business. So, how do you select the right service provider as per your needs?
Here are 3 key tips that you need to keep in mind while hiring an SEO agency:
Dig in to their past online experience
You need to dig into the past of the potential SEO partner you are looking forward to hiring. This particular information is needed to help you understand their background and skills and most importantly, to figure out who will partner you in your journey of online growth. Any mistake in hiring the right agency can be disastrous for your brand’s reputation. It can lower your rankings and harm your domain reputation and Google’s trust. You must check their website, blogs, social media presence and client portfolio. Browse through their client list and visit their websites to understand the quality of work they are providing.
Also, it can be a good idea to hire an agency with prior industry experience. For instance, if you are into the e-commerce business, it is always better to hire someone who has worked for an online retailer previously.
Variety of services being offered
SEO alone cannot do much for your business but when combined with content marketing, social media marketing, email marketing, mobile marketing and PPC marketing, it can help businesses reach the pinnacle of success online. If an agency is offering you all these services under one roof, climbing up the SEO ranking will not be an uphill task for your business any more. The benefits of this will manifest themselves in the form of uniformity of work, common goals and lower prices. It would also be easier for your management since you will have a single point of contact for all the services rather than having to deal with many people for different jobs.
Reporting and transparency
The most essential characteristic of any good SEO agency is they should be transparent in their work. You should expect a detailed weekly or monthly report (whichever suits your business) from them. Most SEO agencies distribute regular, customized reports with details of the strategies they apply, their effects and the improvements brought about by them over time in key areas. Opt for an agency that uses Google’s best standards, practices and techniques, which would increase your brand presence organically. Make sure that the agency you are planning to hire does not use unethical means that may put your brand in trouble.
Once you have all the answers, it’ll be time to make a decision. Some of the key things to note are as follows:
Try to provide your SEO agency with as much information as possible about your website and marketing efforts to date. Refrain from hiding any information as that will make their work more difficult. For example, if in the past, you have bought any links or fake social media followers, let them know.
Patience is the key! Do not expect results from the first month itself; it may take at least 4-5 months (or more) to see some concrete SEO results.
I wrote this article for anyone between the ages of five to thirty about saving and investing money. Young people, especially should learn to adopt frugal habits that will become a way of life. Many people do not know enough about maintaining a financially rewarding lifestyle based on frugality – saving and investing more money than you spend, rather than spending more money than you earn, over a long period of time.
However, you don’t have to be a certified financial adviser to save and invest your own money. I was fortunate enough to have parents who were my greatest role models in dealing with financial matters; they taught me by example and teaching me unforgettable lessons about money that have served me well my entire life.
Mom and Dad were born before the Great Depression of 1930. It hit the U.S. economy which brought almost complete financial ruin to our country. Although my folks were just children at the time, they knew that money was scarce. Most people lost everything during this time. So, saving and using what they already had become a way of life.
At that time, my mother’s father was the vice president of Caldwell Securities Inc., one of the largest financial corporations in the American South which managed money for a thousand clients. He taught my curious young mother much of what he knew about money management and advice that was just as valuable then as it is today. In 1957 he passed away. That same year my mother met my father- a patent attorney who was starting his own law office. Like Mom, he had also been schooled by his parents to live a thrifty way of life.
When I was young, my parents didn’t spoil me. We were neither poor nor rich, but we lived like paupers. My dad taught me the concept of thrifty spending. Forty years ago, when I was eight years old, my allowance was a whole 10 cents per week. When I turned twelve, I was getting 25 cents per week, which I guess led me to respect the value of a dollar, and probably kept me honest.
They only bought what we needed. Most of what we owned were hand-me-down items. The largest asset they shared was my mother’s parents’ old home, which included all of its antique furniture and appliances. We didn’t have a tv set until I was old enough to watch. They rarely used air conditioning, unless the temperature inside was either extremely hot or cold. I got my first car as a high school graduation gift. Of course, it was a used vehicle.
My parents didn’t read much for pleasure, nor did they watch much tv. My father and mother read the “Wall Street Journal”, “Forbes”, and “Consumer’s Digest.” We watched “Wall Street Week” every Friday night. Mom usually took notes as they listened to the host, Louis Rukeyser and his panel of financial experts. This show introduced me to learning about all types of investments. The show reviewed how well or bad the financial markets performed during the week and what the outlook might look like for those markets next week and in the long run.
Dad carefully bought stocks from large, well-known companies and followed several families of company stocks: the Dow Jones, Nasdaq, and S & P 500. Mom taught me about all of the other financial vehicles: money markets, mutual funds, stocks and CDs (Certificates of Deposit).
In 1991 my father passed away, leaving my mom to keep a family trust fund he and she owned. My mother was left to financially maintain the cost of the trust. She used what she learned from her own investment research and understanding of what her father taught her. She always left the tv on CNBC on a daily basis to vigilantly watch as the stock market rose or fell.
Mom died in 2004. She left me well prepared to invest carefully and logically for myself. Ever since, I have followed in my parents’ financial footsteps for me and my own family. I was blessed to have parents who cared enough about using money properly and teaching me the value of a dollar.
While ‘bitcoin’ is a very commonly heard term, there are few who really know what it is. While it is a trading system, it is the most different from others for two major reasons. For one, it involves a form of digital currency that can be transferred easily. What makes it more unique, however, is the fact that it does not involve any banks or other official financial institutions. It is merely a peer-to-peer system that is independent and unaccountable. Following are some of the most important recent bitcoin news and highlights:
Anonymity – If you want to carry out simple transactions without using your personal identity and bank account details, bitcoins make it possible. All transactions that are carried out are anonymous, unless you choose otherwise, and cannot be tracked back to you. For every transaction, there is an address created that is unique and will never be repeated.
Receiver’s privileges – Unlike most other forms of trading, bitcoins are irreversible and you cannot cancel a payment once you have sent it. If you must reverse the transaction, you will need the receiver’s consent. Also, the transactions take about 10 minutes to complete, unlike other financial transactions that are processed almost immediately.
Purchasing luxury items – One of the major reasons bitcoins became popular was the fact that they are ideal for purchasing foreign luxury items. These are the ones that are heavily taxed by the governments of these countries, and the final cost becomes very high. Since bitcoins do not involve any governmental institution, there are zero taxes that you have to pay. This, along with the already minimal transaction cost, makes it ideal to use them to purchase items from foreign countries.
Mobile wallet – Among the most popular bitcoin news was the fact that there was a mobile version introduced in addition to a computer version. This means that you can install an application on your smartphone, and manage your bitcoins through it. It also makes it easier to exchange your coins for dollars at any time you like.
Limited acceptance – Despite the growing use of bitcoins, you must check whether or not they are accepted at the store you want to use them at. There are still several places that do not accept them as a valid, usable form of currency. However, this is expected to change soon, with digital currency readily becoming more popular.